This piece imagines the upcoming McLaren W1 as the centerpiece of a viral, high-impact car reel, tailored for TikTok and Instagram Reels. It’s fast, stylish, and optimized for maximum shareability, featuring speed ramps, smooth cinematic transitions, and a hyperreal aesthetic. Created purely as a speculative showcase of what’s possible with AI-powered creative workflows.
Creative Intent:
The goal was to create a trendy, viral-style vertical car video that blends luxury automotive visuals with the fast-cut, stylized pacing of short-form social content. Every moment of the reel is engineered to grab attention:
Speed ramps for rhythm and momentum
Smooth transitions to connect each scene
Cinematic composition for aspirational, high-luxury mood
AI-enhanced visuals for visual punch and consistency
This is not an official or sponsored production, it's a creative exploration made to push the limits of AI-driven automotive storytelling.
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Process & Tools Used
Image Creation
Custom LoRA: We trained a LoRA model of the McLaren W1 to maintain design continuity across all angles and contexts.
Reve: For concept art, base renders, and initial scene layouts.
ComfyUI: Used for inpainting and precise refinement with the LoRA model.
Magnific: Applied for high-end image upscaling to sharpen visual fidelity and enhance print-quality stills.
Video Generation
Runway and Kling: Both video models were used to generate every shot in this piece.
Editing & Post-Production
After Effects: For motion graphics, transitions, camera motion smoothing, and cinematic effects.
Premiere Pro: Used for final sequencing, color grading, pacing, and social-ready export.
Music & Sound
Suno AI: Original track generated to match the energy and cinematic tone of the piece.
Deliverables
1x Short vertical reel (9:16), 20–30 seconds
Multiple cinematic stills (macro detail, urban scenes, motion shots) for social use and thumbnails
Music-driven version for reels and TikTok
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Estimated Production Cost
💰 $7,000 USD
Includes concept development, AI-powered image and video generation, editing, and music composition.
Does not include licensing for brand likenesses or logos. Intended for personal and portfolio showcase use only.
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Disclaimer
This is an unofficial concept film and is not affiliated with or endorsed by McLaren Automotive. All images, models, and assets are used for creative showcase purposes only.
