Creative Intent
We created this concept trailer to demonstrate how AI can unlock a new era of game marketing, cinematic, polished, emotionally compelling, and delivered in a fraction of the time and cost of traditional CGI. It’s not just about faster production, it’s about opening up new creative possibilities for how games, vehicles, and skins are revealed to the world.
Set in a gritty, stylized battleground, this trailer reimagines the drop of a legendary car not as a simple unlock, but as a reunion. We approached the Porsche 964 like a character: one that’s been through time, memory, and chaos. From nostalgic 80's inspired vaporwave sunsets to the explosive brutality of PUBG warzones, this was about telling a story of loyalty, history, and rediscovery.
It’s a love letter from a driver to the machine that’s never let him down and a glimpse at how game trailers can feel like cinematic moments, not just feature lists.
Our aim was to inspire how future vehicle drops or skin launches could be communicated with narrative energy and style, fast.
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Creative Technology Breakdown
Every visual and audio element (except the music) was created or assisted using AI:
Image Generation
MidJourney was used to concept and generate every cinematic frame of the film. We focused on clean compositions, dramatic lighting, and stylized realism that aligns with PUBG’s existing visual tone.
Video Animation
Kling, Hailuo, and Google Veo were used to animate each image into motion. The goal was to create fluid camera movement with cinematic depth and pacing, without traditional rendering.
Sound & Music
We chose a track from the band The Midnight, chosen for its nostalgic, retro-futurist tone that anchors the emotional feel of the trailer.
ElevenLabs was used to design all sound effects, including engine roars, tire screeches, ambient hits, and transitional audio cues.
Prompt & Script Development
ChatGPT assisted in developing the shot list, cinematic structure, and prompt language to align with both PUBG lore and automotive storytelling.
Planning & Assembly
Figma was used to visualize the storyboard and pacing across sequences.
Premiere Pro handled final editing, sound sync, and color balance.
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Production Comparison: AI vs Traditional CG
Production Phase | Traditional CG Timeline | AI Workflow Timeline |
|---|---|---|
Script & Concept Development | 1–2 weeks | 1 week |
Styleframes & Visual Design | 2–3 weeks | 2 days |
Assets Creation/Animation/Lighting/Rendering/Compositing | 5–6 weeks | 2 days |
Sound Design & Edit | 1 week | 2 days |
Total Duration | 8–10 weeks | 2 weeks |
Estimated Cost | $250,000 USD | $30,000 USD |
This entire trailer was built from start to finish in under 14 days.
That includes concept, storyboard, image creation, full animation, editing, and sound.
No teams of animators. No render farms. Just smart storytelling and the right tools.
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The Future of Game Trailers
At Salter Creek Creative, we specialize in storytelling powered by AI tools, helping studios bring their vision to life for game trailers, character reveals, vehicle drops, and more.
This project shows that cinematic storytelling can now be delivered faster, leaner, and with greater creative freedom, without sacrificing quality.
If you’re a studio, publisher, or automotive brand looking to explore cinematic drops or in-game releases, we’d love to help you get there.
Work with us → www.saltercreek.ai/contact
Built fast. Styled sharp. Driven by creative AI.
